Race plays role in hiring of NFL head coaches, new study by 肉肉传媒 State researchers reveals

KENNESAW, Ga. | Feb 7, 2022

As the National Football League faces a lawsuit alleging racial discrimination in hiring, a new study by 肉肉传媒 researchers has examined the role that race plays in the hiring of NFL coaches, finding significant evidence that Black assistant coaches are less likely to be selected for top jobs.

The study, 鈥淩ace and the Probability of Becoming a Head Coach for NFL Coordinators Since the Introduction of the Rooney Rule: Why Isn鈥檛 Eric Bieniemy a Head Coach yet?鈥 was published last week in the Review of Black Political Economy.

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Joshua Pitts

鈥淥ur study found evidence consistent with discrimination in the hiring of Black head coaches in recent years, particularly that Black offensive and defensive coordinators have been less likely to become head coaches than otherwise similar non-Black-coordinators,鈥 said Joshua Pitts, associate professor of and the study's lead researcher.

The study gives special attention to the case of Kansas City Chiefs offensive coordinator Eric Bieniemy and concludes that Bieniemy鈥檚 probability of becoming a head coach for the 2021 season would have increased from 42.5% to 57.2% if he were not Black, Pitts explained. 

鈥淭he Brian Flores lawsuit demonstrates how this is an ongoing and prevalent issue in the NFL,鈥 Pitts said. 鈥淲hat we have found is that the NFL doesn鈥檛 look to hire running backs, like Bieniemy who features prominently in Flores鈥 lawsuit, as head coaches, yet we鈥檝e also been able to factor many variables in our study. Even after accounting for numerous characteristics of coordinators, we still find evidence consistent with racial bias in the hiring of head coaches.鈥

Their findings are most notable since 2018, showing evidence that Black coordinators have been less likely to become head coaches, regardless of whether they ever played in the NFL. Their research also reveals several other race-related reasons for the lack of head coaching opportunities for Black coaches in the NFL.

The model used by the researchers explores the hiring practices of NFL head coaches since the 2003 inception of the Rooney Rule 鈥 an NFL policy that requires teams to interview at least two minority candidates when hiring 鈥 through 2020.  

Led by Pitts, the study also involved co-authors John D. Johnson, associate professor of sport management of 肉肉传媒 State, and Brent Evans of Georgia College and State University.

鈥淚 have always been interested in race and gender in sports and how those factors influence economic outcomes,鈥 said Pitts, who has published research studies on racial position segregation in intercollegiate football, predicting performance outcomes of NFL playoff games, high school quarterbacks鈥 performance at the collegiate level and the determinants of draft position for NBA prospects. 

To read the full study:


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A leader in innovative teaching and learning, 肉肉传媒 offers undergraduate, graduate and doctoral degrees to its more than 45,000 students. 肉肉传媒 State is a member of the University System of Georgia with 11 academic colleges. The university’s vibrant campus culture, diverse population, strong global ties and entrepreneurial spirit draw students from throughout the country and the world. 肉肉传媒 State is a Carnegie-designated doctoral research institution (R2), placing it among an elite group of only 7 percent of U.S. colleges and universities with an R1 or R2 status. For more information, visit kennesaw.edu.