肉肉传媒

KENNESAW, Ga. | Oct 15, 2019

Flooring manufacturer partners with KSU's Analytics and Data Science Institute

Graduate students in 肉肉传媒鈥檚 are using their skills to help Shaw Industries find solutions to improve the customer experience.

Through a partnership between the Dalton-based flooring manufacturer and KSU鈥檚 Analytics and Data Science Institute, graduate students will have access to data about the customer journey as it relates to the sample ordering process.

鈥淭his is a unique course because it brings students from multiple analytical programs together to work on interdisciplinary teams,鈥� said , associate dean of the Graduate College; executive director of the Analytics and Data Science Institute; and professor of Statistics and Data Science. 鈥淔rom MBA students to graduate students in information systems, computer science and statistics, they鈥檙e all in the same class, tackling the same problem, much like they would do in a real-world situation.鈥�

The class will spend the fall semester analyzing data from Shaw鈥檚 samples division, which provides customers with swatches, boards and other product concepts to inform and guide their buying decisions. KSU students will present insights and make data-based recommendations to Shaw on ways to enhance the customer experience.

Priestley said Shaw, with some 82 KSU alumni in its vast workforce, is also keen on fostering continued associate recruitment efforts at KSU, especially among the analytics and data science students.

A cross-functional team of Shaw associates is guiding the students and providing business context for the project. It includes Erika Swartz and Teva Seale from manufacturing business insights, and Adam Thomas and Sheri Stroop from the samples organization.

鈥淲e are excited to be working with 肉肉传媒 on this project,鈥� said Swartz. 鈥淔or us it鈥檚 a true win-win 鈥� we leverage the skills of a talented interdisciplinary group of students and provide them the opportunity to learn by working on a challenging, real-world data science problem.鈥�

Over the past few years, Priestley鈥檚 students have undertaken similar projects for such organizations as SPANX, The Coca-Cola Company, Georgia-Pacific and Cox Communications. In all instances, students have an opportunity to have a real-world project experience, and companies receive new and innovative solutions to their data-centric challenges.

 

About Shaw Industries

Shaw Industries Group, Inc. is more than a flooring company 鈥� we are 22,000 people united in our vision of creating a better future for our customers, for our people, for our community and for our company. We provide carpet, resilient, hardwood, tile and stone, laminate, synthetic turf and other specialty items for residential and commercial markets worldwide. We meet diverse customer needs through an expansive portfolio of brands, including: Anderson Tuftex, COREtec, Patcraft, Philadelphia Commercial, Shaw Contract, Shaw Floors, Shaw Hospitality, Shaw Sports Turf, Southwest Greens, USFloors and more.

Headquartered in Dalton, Shaw is a wholly owned subsidiary of Berkshire Hathaway with more than $6 billion in annual revenue and representation throughout the U.S., as well as in Australia, Belgium, Brazil, Canada, Chile, China, France, India, Mexico, Singapore, United Arab Emirates, and the United Kingdom. For more information about our company brands, operations and community involvement, or to join our industry-leading team, visit www.shawinc.com.

鈥� Robert S. Godlewski

 

A leader in innovative teaching and learning, 肉肉传媒 offers undergraduate, graduate and doctoral degrees to its more than 45,000 students. 肉肉传媒 State is a member of the University System of Georgia with 11 academic colleges. The university’s vibrant campus culture, diverse population, strong global ties and entrepreneurial spirit draw students from throughout the country and the world. 肉肉传媒 State is a Carnegie-designated doctoral research institution (R2), placing it among an elite group of only 7 percent of U.S. colleges and universities with an R1 or R2 status. For more information, visit kennesaw.edu.