KSU Professional Sales Students Pitch at Third Annual TK Elevator Competition

KENNESAW, Ga. | Dec 10, 2024

⴫ý senior Emily Shelton recently soared to the top at the third annual TK Elevator Pitch Competition, securing first place after impressing judges with her polished pitch and confidence under pressure.

The Elevator Pitch Competition, hosted by TK Elevator in Atlanta, challenges students to deliver a 60-second elevator pitch that captures their personal brand and professional aspirations while climbing 420 feet in Atlanta’s fastest elevator.

This year, 24 students – most of them professional sales majors – competed in two rounds. The first took place inside one of the iconic elevators overlooking The Battery in Atlanta. As the elevator climbed 27 stories to the top of the TK Test Tower, students pitched their personal brands directly to company executives. The top three finalists advanced to a competitive finale in the company’s on-site production studio, where their pitches were live-streamed for peers and TKE leadership to watch and cheer them on.

photo of three KSU students and their trophies.

“I feel so great right now,” said Shelton, a senior majoring in professional sales and marketing who finished first. “I’m so thankful for the opportunity that TKE provided us to come and brand ourselves to them. I couldn’t have done it without the ⴫ý State Center for Professional Selling. They gave me the knowledge and tools I needed to succeed.”

Shelton said the competition and her preparation helped her refine her personal branding skills.

“This competition taught me how to brand myself effectively,” she said. “It’s been an incredible experience that will help me as I pursue a career in sales after graduation.”

Now in its third year, the event continues to draw significant student interest. Fifty students signed up to compete, with a preliminary competition held on the KSU campus to select the 24 finalists to compete at TK Elevator. Those top 24 students then met twice weekly at 7 am for three weeks to practice in front of their peers and coaches, honing their pitches and receiving valuable feedback.

“Our goal is to prepare students for a solid career moving forward,” said Brent McCulloch, a professional sales lecturer and faculty advisor for the competition. “If these students can present confidently in front of executives and peers, they can do it anywhere.”

The experience provides long-term benefits for participants, equipping them with tools to set themselves up for success in networking, a professional sales career, or any professional setting.

“They’ll be better prepared for real-world challenges,” said McCulloch. “This is something they’re going to remember and use forever.”

Photo of a KSU student in front of a panel of judges.

While students gain valuable experience participating in the competition, TK Elevator has the opportunity to interact with potential new recruits. The company has hired multiple students they met through previous years’ competitions.

“We get the benefit of hiring top sales students into our organization,” said Adam Luckey, TK Elevator’s Area Vice President. “We have a first-class sales training program, but when we hire these students, we see an accelerated development because of the skills they bring with them into our organization.”

TK Elevator’s annual pitch competition has become a major event for ⴫ý State’s professional sales program, showcasing students’ talents while offering them unique opportunities to connect with industry leaders. The event is not just about competition but building the foundation for a successful professional future.

-Daijah Sims

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